We started with the notion that gin wasn’t being given the love it deserved. Real gin—a blast of juniper followed by the complex intrigue of all the other botanicals—was being challenged by pretenders. Gin shouldn’t taste like a citrus drink, and it shouldn’t taste like cleaning fluid. We give gin some well deserved attention. Small batches on a small still. Botanicals measured and macerated by hand, distilled, bottled and labeled in our Salt Lake City distillery. Utah, say hello to Jack Rabbit Gin. It’s been a long time coming.